Building a brighter future with Zurich's new brand identity
Helping people take optimistic action for their future
Insurance in the past focused mainly on paying for peace of mind, but Zurich is here to make a difference. Instead of following suit and do what's used-to-be, Zurich is bringing a new look and feel, and a sense of optimism in the revamped website to help customers proactively build toward their best-case scenario. The new user experience we have to offer was making that new conversation with existing and new customers about creating a brighter future together possible.
KEY FOCUS
Discovery research UX/UI design CX design Web design Web development Copywriting Performance measurement
INDUSTRY
LEAD TIME
2 months
YEAR
2020
The user experience you provide reflects the true value of your brand
Empowerment refers to letting you realize rather than telling you what you need
Rather than hard selling the range of insurance products, we put emphasis on guiding customers through a need-based journey for them in the new web experience. From there, they could further explore the edge of Zurich's protection.
Incorporating the new look and feel to permeate brand values
Highlighting the new sense of optimism in Zurich's new branding, we adopted new palette, shapes, and empathetic imagery for a modern, fresh look that resonates with positive experiences.
Shape the design direction and development roadmap to drive expected values from the transformation.
Credits
Terry Luk / Digital Strategy Lead
Kelvin Choi / Experience & UI Design Lead
Koey Tse / Project Executive
Caris Mak / Copywriter
Bill Yu / Front-end & Sitecore Development Lead
Results
- Created a user-oriented framework for the Corporate website revamp
- Successfully utilized Sitecore to drive expected values and user experiences
- Served as one of the scaled references of injecting a user-centric mindset to digital products
