Guess what? It’s covered! — Zurich’s home insurance product relaunch campaign
Spreading the unwitting benefits of home insurance in the young community at the best timing of pandemics
The perception of home insurance is knowingly stagnant in the market and around traditional coverages. Zurich, as one of the leading Home Insurance provider, aims to make a breakthrough with a creative product relaunch campaign. Through playing upon the unwanted surprises, the campaign successfully catches the eyes of the public and creates the purchase intent for our younger target segments.
SERVICES
INDUSTRY
LEAD TIME
2 months
YEAR
2022
