Taking car lovers on a spin for a Mercedes-Benz “Ignite the Core” event

Unveiling the beauty of Mercedes-Benz core engine technology

To ignite car lovers’ passion for the line of combustion engine vehicles, Mercedes-Benz unveiled its theme of the year “Ignite the Core” to kick off an array of experiences presenting a fusion of craftsmanship and technology. Serving as the teaser for the series of events, our campaign site takes car lovers on a spin for a first taste of the multi-dimensional experience presented by a Mercedes-Benz engine with dynamic content and design, leading them to make further steps in booking their reservation for the exhibition and test drive.

INDUSTRY

Automobile

LEAD TIME

1 month

YEAR

2022

Credits

Project Management / Vincent Ma & Bonnie Lee

UI Design / Wingyee Mok

Frontend Developmenet / Bill Yu

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