To ignite car lovers’ passion for the line of combustion engine vehicles, Mercedes-Benz unveiled its theme of the year “Ignite the Core” to kick off an array of experiences presenting a fusion of craftsmanship and technology. Serving as the teaser for the series of events, our campaign site takes car lovers on a spin for a first taste of the multi-dimensional experience presented by a Mercedes-Benz engine with dynamic content and design, leading them to make further steps in booking their reservation for the exhibition and test drive.
SERVICES
KEY FOCUS
INDUSTRY
LEAD TIME
1 month
YEAR
2022
Project Management / Vincent Ma & Bonnie Lee
UI Design / Wingyee Mok
Frontend Developmenet / Bill Yu