Ramping up member acquisition with an egg-citing incentive campaign
Building egg-citment for members and prospects
Celebrating its 25th anniversary in 2022, Sino Club was paving the way for the celebration finale while bringing colours of joy during the COVID-19 pandemic. The Sino Club “Lucky Eggs are here!” incentive-driven lucky draw campaign was launched to reward members and fans with Sino Club’s special offerings and gifts, drawing the mass to register to become a member for the fun and grand prizes.
The website: https://promo.sinoclub.com/luckyeggs2022/tc/
SERVICES
KEY FOCUS
INDUSTRY
LEAD TIME
2 months
YEAR
2022
Credits
Vincent Ma / Project Lead
Cody Chu / Senior Project Executive
Jasper Wu / Copywriting Lead
Fanny Luk / Senior Creative Copywriter
Wingyee Mok / Art Director
Vincent Fung / System Analyst
Herman Lam / Senior Frontend Developer
Results
- 39,000+ game played
- 4,000+ reward distributed
- 10,000+ new members acquired
