Redefining the CX journey of the new generation therapy of Oncozac’s digital relaunch
A holistic customer activation approach
Previously relying heavily on retail shelf advertising, ONCOZAC has not been able to raise awareness of the niche market. To build and establish awareness for the new generation adjuvant therapy, we hosted focus groups with cancer survivors to gain insights into the niche market and initiated customer activation online and offline — from revamping the brand website, readjusting the eDM strategy, to merging offline & online retail — to enable meaningful customer engagement and generate emotional connection with customers.
Visit the website: https://www.oncozac.com/tc/
INDUSTRY
LEAD TIME
6 months
YEAR
2021
Credits
Project Management / Terry Luk, Rachel Chan
