Emphasizing the coffee making process
Uncover the down-to-earth premium
Unknown to the coffee-loving population who have just stepped into the world of coffee making, Nespresso is a well-fit stress-free choice to cure the cravings for a daily cuppa. To educate consumers about the brand's rich offerings, Nespresso partnered with us to create a new page that took coffeeholics on a journey of enjoyment, establishing Nespresso as a premium, hassle-free, affordable, and sustainable brand of coffee.
SERVICES
KEY FOCUS
INDUSTRY
YEAR
2019
Guide customers through a coffee-making journey
The mini-site walked customers through a Nespresso journey delivering these messages.
Easy home-made brew
Signify how making a perfect cup of coffee on a Nespresso machine is just a 1-click process.
Quality, and with many choices
Showcase the variety of coffee options and recipes made with any selected machine and across-the-board flavors.
Economic & sustainable
Feature clear price tags to bust the myth that Nespresso coffee is expensive. Upsell sustainability towards the end of the journey.
Details make the difference in Design with a capital D.
Scroll to pour
The instance as a customer scrolls the page, the coffee-making process for all four featured machines begins, dragging customers into the uniquely Nespresso coffee-making experience.
Price tags made prominent
To debunk the misconception that Nespresso coffee is costly, price tags are highlighted here and there around the machines and capsules to bring out the fact that you can enjoy top-quality coffee at little cost.
Let there be light
To add a premium touch to Nespresso machines, 3D light effects are used to give an ultra-realistic look to the line of products. As the curser run past the surface of the coffee makers, it would cast a beam of light over them. #js #normalmapping
Call them by their… menu names
Not every customer is a coffee export or knows all the flavors by the capsule names. Adopting the names off the menu, however, can resonate better with customers, making it easier for us to sell the experience to them.
The last drip isn't the end
Sustainability has been an integral part of the total Nespresso ecosystem. Coming towards the end of the journey, the capsule recycling service is introduced to reassure green coffee lovers that enjoying Nespresso coffee is a guilt-free coffee experience.
Credits
Dorothy Li / Project Manager
Mok / Art Director
Bill Yu / Front-end Development Lead
Results
- Bronze / Best Idea – Design, MARKies 2021
- Bronze / Excellence in Creative Design, Marketing Excellence Award 2020
- Bronze / Excellence in CX/UX, Marketing Excellence Award 2020
- +9.68% new registration rate
- +7.4% transaction rate after page visit
- +3.24% new member transaction rate
