Sharpening brand strategy with social power
The enriched social x content hub experience
Nespresso has always prioritized sustainability in its business practices. To promote eco-friendly living, Nespresso initiated the RE:CYCLE campaign to challenge fans on social to embrace green living. Via the campaign website, fans could receive real-time social content. From there, they could explore and take reference on topics that have been covered by other fans and create their own unique green living tips for other fans taking part in the movement. The enriched social experience boosted engagement and increased awareness of the Nespresso brand and its RE:CYCLE campaign.
