A proof of concept with A/B testing
Small changes, big difference
Flipping web page components around can make a world of difference — the trick is finding out what works and what doesn’t for your brand in the process. With Nespresso, we developed a set of A/B testing strategy to optimize their page through incremental releases. Through the exercise, we collected valuable data for continuous customer behavioural learning, which helped shape the future development roadmap for the brand’s e-commerce channel.
SERVICES
KEY FOCUS
INDUSTRY
LEAD TIME
1 month
YEAR
2019
