Nespresso's CNY marketing campaign: Connecting with audience across APAC regions
Relishing the Chinese New Year holiday vibes across East Asian markets
Labelled with one of the most exuberant cities of China, the new Shanghai Lungo capsule and exclusive bundle launched during the Lunar New Year had every reason to embrace the festive vibe in the product launch campaign in the China market as well as other surrounding markets celebrating the festival. To address respective language differences and market-specific challenges, we build a campaign site that could adapt regional content to multiple local markets.
SERVICES
KEY FOCUS
INDUSTRY
LEAD TIME
4 months
YEAR
2020
The art of globalization and localization marketing
Marketing localization increases familiarity and decreases barrier to entry
Identifying with the target market's culture are largely appreciated by consumers – consumers from the Hong Kong, Taiwan, Mainland China and Singapore markets generally responded well to Nespresso's Shanghai Lungo CNY campaign.
Credits
Dorothy Li / Senior Project Executive
Mok / Art Director
Bill Yu / Lead Front-end Developer
Results
- Successfully gained market exposure across APAC regions
- Sales for Nespresso Shanghai Lungo risen during the campaign period
