Brand rejuvenation: Presenting the leading FinTech lender K Cash to Gen Z
Position K Cash as the best-in-class FinTech lender to the younger generation
To refresh the perception of personal lending among Gen Z, Konew has forged the new K Cash line to create the top-of-mind brand impression as a FinTech solution provider. At the early stage of the brand development, we conducted stakeholder interviews during the design discovery phase to plot out the holistic planning for information architecture and UX/UI enhancement to shape a futuristic and young-segment-focused website.
The website: https://kcash.hk
SERVICES
INDUSTRY
LEAD TIME
4 months
YEAR
2022
Credits
Terry Luk / Project Lead
Ginny Kong / Project Executive
Fanny Luk / Senior Creative Copywriter
Dorby Leung / UX/UI Designer
Bill Yu / Technology Development Manager
