To promote the launch of the new Tottori route, Hong Kong Airlines partnered with us to create an immersive pre-flight experience using innovative AR technology. As passengers scan the AR code on the back of the boarding pass, they were immediately "transported" to a life-like 3D interactive environment of Tottori on their phone. The idea was simple yet effective, offering passengers a pleasant surprise before their flight.
KEY FOCUS
INDUSTRY
LEAD TIME
2 months
YEAR
2019