Inspire better UX with interactive prototypes

Gain consumer insights through developing the right tool

To get a bigger picture of the proposition of post-retirement fund packages and products, Fidelity required a custom-made research tool to identify attributes most appealing to the target segment. Our task was to develop a configurable panel optimized for the iPad screen to test out consumers' preferences on different product prototypes during face-to-face user interviews. Records and actions enabled in the panel were marked as data points used for generating consumer insights to help Fidelity make informed product marketing decisions.

SERVICES

Technology Solution Development

KEY FOCUS

Usability test Prototyping & testing Web development

INDUSTRY

Financial Services

LEAD TIME

1 month

YEAR

2019