With the Year of the Rabbit drawing near, Dah Sing Bank aimed to merge technology and tradition by introducing voice eLaisee to bring warmth and a sense of closeness to customers and their families during the Chinese New Year. Adopting the lovingly cute rabbit design, the voice eLaisee captured the essence of the auspicious festive season and spread joy to the region as customers sent personalised messages to their loved ones.
SERVICES
INDUSTRY
LEAD TIME
1 month
YEAR
2023