BYON! GO Experience Truck taking Hong Kong by storm
Catch your dream with BYON’s innovative loan services
To boost awareness of ORIX’s new brand BYON, we initiated BYON! GO Experience Truck campaign to motivate younger target segments to go after their dream (and Yachtcation, the grand prize of the campaign!) by leveraging BYON’s innovative loan services. Each week, the Experience Truck would travel around Hong Kong, inviting passers-by to get inside the coupon cube to grab hold of flying reward chances with bare hands, as well as making their Break-Your-Own-Norm (“BYON”) statements with the BYON Instagram filter. Through the entertaining experience, we were daring our audience to rethink the essence of loans and reshape their mindset for financing.
SERVICES
KEY FOCUS
INDUSTRY
LEAD TIME
1 month
YEAR
2022
