Performance checking: visualizing the website healthiness
Better user experience leads to better branding
Brand-centric design is often driven by the value holds true to the brand. As a worldwide leader in health and personal care, Amway takes cognizance of the importance of people experience in products, services, and to the extent of web design and experiences. With this on mind, the pivotal goal of our UX/UI solution for the brand was to offer a first-class experience for customers throughout their journey as we maintain the brand's global look and feel, as well as the brand essence in the Hong Kong region site.
SERVICES
KEY FOCUS
INDUSTRY
LEAD TIME
3 Years 2 months
YEAR
2020
Design is in the details.
They reveal your brand's personality and identity.
A salute to people experience and equality
Design has always been more than just the looks, but usability. Complying with the requirements in the #WCAG (Web Content Accessibility Guidelines), the upgraded site makes web content more accessible to regular users and people with disabilities.
Enhance website interaction with brand-centric design
Catering for the business of requirements of Amway Hong Kong, we tailored two key journeys for general customers and business partners to facilitate user interaction and automate each visitor's experience.
Drive profits through the integration with the eShop
The new Amway Hong Kong corporate site is by no means an eCommerce site, however, certain pages featuring products are interconnected with Amway's eShop to open the door for online shopping in case the visitor is just in the mood for making a quick purchase.
Credits
Vincent Ma / Project Manager
Anna Lam / Senior Project Executive
Vikki Chan / UI Designer
Bill Yu / Front-end Developer
Vincent Fung / System Analyst
