Optimizing Amway content journey, from population through consumption

Stressing on content connectivity across channels

Designed with a mobile-first approach, the new Amway content hub utilizes Contentstack solutions to facilitate seamless content integration of the Amway App and the web-based content hub, benefiting both the browsing experience for members and the viability of content management for the Amway team. To further enrich the user experience, the platform also supports content management for the event calendar and push notifications, automatic content crawling across other Amway-owned channels such as Facebook and Youtube, hashtagging and bookmarking, ushering a more connected experience in Amway’s content marketing strategy.

Visit the website: https://express.amway.com.hk/cn/

SERVICES

Experience Design Technology Solution Development

KEY FOCUS

Web design Web development CMS development Mobile app development

INDUSTRY

Leisure

LEAD TIME

6 months

YEAR

2022-2023