AmFit 2024: Rewarding healthier lifestyle

Designing engagement-driven interactions

Following the success of the AmFit campaign last year, we are now gearing up for AmFit 2024 with even more enthusiasm and drive. Our primary goal this year is to encourage our customers to interact with us more frequently. Our website hub offers an ever-growing range of captivating wellness content and health questionnaires that raise awareness and inspire customers to conduct health status check-ups. Additionally, we continue to optimise Google Fit, Fitbit, and Garmin health data optimisation and seamless event attendance check-in to achieve a truly engagement-driven campaign with real-time updates. By empowering our customers to take charge of their health and well-being, we create a self-motivated wellness community that helps them reach their wellness goals and lead a healthier, happier life.