Introducing VHIS: Making the scheme known to the public
The craft of content-first design for better experiences
The introduction of the new Voluntary Health Insurance Scheme (VHIS) scheme was great news to taxpayers. For one thing, it saved income tax, and for another, taxpayers could enjoy extra healthcare benefits. The only hiccup was that not many could get their head around the new scheme. For that reason, we prioritized the outlining of the minisite's content structure to help taxpayers get on board with the scheme quickly. Our seamless collaboration with AIA had made designing the UX and AEM integration extra smooth. We've been able to successfully deploy the VHIS minisite on the very first day of the launch of the scheme.
INDUSTRY
LEAD TIME
2 months
YEAR
2019
Credits
Dorothy Li / Project Manager
Mok / UXUI Designer
Sherry Chou / Copywriter
Darren Chan / Developer
